Thinking like a Marketing Team

Thinking like a Marketing Team

 Scenario 1: How I would advertise a film geared towards the ages between 21 and 35 I would firstly do research on what these specific group of people are engaged in online or what they are most active on social media. I would also make pop up advertisements on trendy clothing websites, that the age group is interested in, for example: J Crew, Anthropologie, Madewell, etc. 

 

Scenario 2: How I would spread news about an environmentally friendly travel destination documentary is I would try to collaborate with or sponsor an environmental influencer since their audience likes that genre and would most likely watch the documentary if someone, they are a fan of would trust their opinion. I would also make advertisements on TikTok and Instagram reels making it a higher chance for people to see the advertisement and engage with it.  

 

Scenario 3: How I would spread the word about an upcoming play at my local theatre is I would make small build boards around the town. As well as I would hang posters at coffee shops or local hang out places for the audience age group that this play targets.